all-in-one eye serum
Feel a difference instantly. See a difference in just 4 weeks.

Eye Activator, in their words
At my age I never thought that area would feel so hydrated and youthful again! ”
Paula
Verified Customer
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Eye Activator, in their words
The results I've seen speak for themselves. Luxurious and effective. ”
Nicole
Verified Customer
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Eye Activator, in their words
The serum is super smooth and easy to apply. My eyes look firmer, brighter and hydrated. ”
erin
verified customer
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Tips & Tricks From Our Founder

What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?

What's New
Introducing Eye Activator! Your New “Wake Up” Staple
12 potent-yet-gentle actives in a multi-tasking serum that brightens, tightens, and depuffs. Oh, and did we mention it’s the perfect base for makeup?

Makeup Tutorials
Everybody Wants Mouchette Bell’s Skin Secrets
The striking 60-something model and fashion editor finally drops the beauty routine. (You’re welcome.)

Ask Gucci
Which Lip Shape Lip Liner Shade Am I?
8 true-to-life shades. Endless lip-enhancing possibilities. Here's how to choose your perfect lip liner.

Makeup Tutorials
At 50, Jane Mayle Has Never Looked Better—Here’s Why
The beloved Maison Mayle designer sits down with Gucci for a new rosy minimalist beauty look.

What's New
Lip Shape is Here! Meet the 8 Lip-Boosting Shades!
Meet Lip Shape Lip Liner—your go-to pencil for naturally defined, amplified lips. From Gucci's application tips to perfect pairings, here's everything you need to know.
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